Princess Margaret Cancer Foundation raises funds for the work of the Princess Margaret Cancer Centre, the centre addressing some 200 types of cancer for people in the GTA. With 1 in 2 Canadians touched by cancer in their lifetimes, you likely know someone who has used PMCC or has raised funds, through one of the PMCF’s signature events, such as the Home Lottery or the Ride to Conquer Cancer.
Currently, the Princess Margaret Cancer Foundation faces not only the challenges of raising funds without in-person events, but is making another shift within the organization, bringing in a focus on impact and accountability, with its newly formed department.
Hear in this episode the thinking behind PMCF’s renewed impact focus, and the plans Miin Alikhan is developing to implement such a change, four months into her role as VP Impact & Accountability. We hear about the importance of co-designing and partnering in determining what measures will add value to their work and are realistic to implement.
We also hear that this is as much about a change initiative within the organization, as it is about identifying the “right” impacts to focus on, as PMCF looks to shift from output measures, such as number of patients served and number of research projects, to the difference this work is making. As we often find, story telling becomes an important component to sharing the impact.
As Miin says, it’s a marathon not a sprint, and we’ll hope to catch up with her again down the road to check in on the progress they’re making, as they move from the current planning stages to implementation.